How Business Intelligence for Data Drives Strategic Decisions ?
Businesses often deal with various types of data such as website analytics, sales data, customer data (contact details, purchase history), operational data, and much more. However, these data points are merely information without having any significant impact on business strategy or decision making because to their raw form. For instance, imagine a retail store gathering tons of customer data without knowing what to do with it. This is where business intelligence comes into play.