In the present era, there are estimated 14 million to 25 million approx Ecommerce websites that are operating globally which keep on rising and being added to the list every day. Many businesses have developed responsive ecommerce websites with every necessary functionalities and features but are unable to drive more traffic and sales which is not up to mark. In fact when looking around, everybody is having the smartphones glued in their hands every 24/7.
For driving the huge sale, a website alone is not enough but a mobile application development can help your business in improving the customer engagement and sale and enhance brand recognition. A study reveals that the mobile apps are often used by the people for buying the products compared to the ones who shop from the website. Let’s explore some more reasons as to how a mobile app can add value to your online store.
Personalised shopping and User Experience:
A mobile app provides the better user experience as navigating a mobile app is relatively easier for most of the users and provides personalised tactics to drive ECommerce sales. When a user accesses the online store by using a browser, then every time the user is prompted to sign in for continuing the shopping which can be a little frustrating and leads the user to leave the site and results in an increase of bounce rate. But a mobile app on the other hand, will store all the user details who once visited the online store and sign in for the first time. Thereafter, the user does not need to sign in every time when the user wants to shop.
Use of Phone Native Features:
Augmentation and virtual reality are some of the features of mobile apps which offer immersive and interactive experience to the users. In fact, there are some more features like camera, GPS and caching which enables users to browse various sections of the app even when it is not connected to the internet.
Improved Marketing and Notification:
The procedure to make aware the users about the new products has been updated now. Earlier businesses had sent bulk emails and SMSs to the customers for making the users notify about their present and new products. Mobile apps are a dream for marketers. By improving your marketing campaigns, you’ll ultimately be able to generate even more profits from your current and prospective customers. With mobile apps, you are able to send notifications and reminders to target your demographic on limited time offers, discounts, new product launches, etc and is a better way to communicate with the customers. Moreover the geofencing feature helps in generating notifications for the users when they are near the physical stores outside their neighbourhood. This approach may turn out to be counterproductive for your business.
High conversion rate:
Once the user completes the end-to-end transaction cycle, the conversion happens. Through studies, it is found that mobile apps can increase the conversion rate maximum times as compared to mobile websites and desktop websites. In case of any obstruction faced by the user during the transaction process will abort the process.
Faster response and reduce cart abandonment rate:
The loading time is always the first most factor for the perfect and imperfect UX whether it is a website or a mobile app. A mobile app delivers the fast response as compared to the browser and the server as users can set their default preferences so that minimum and a required data is only transmitted between the app and the server. This reduces the loading time of the app and faster retrieval of data.
The checkout process is a little clumsy in case of the many ecommerce platforms but the higher interactivity of mobile apps helps in making the checkout process quite simple and quick. In fact, users can easily save their payment and shipping options with mobile apps.