Top Reasons Your Business Requires a Mobile App in 2020

To put it straight, whether you are a B2B or a B2C company, having a mobile App is mandatory during this smartphone-dominated era. In this article, we'll discuss all the compelling reasons those put weight behind the above statement.

So, let's find out:-

New Front for Sales

These days physical stores or websites are the fronts for making sales as a business, but dedicated mobile applications have opened new windows to connect with your prospective buyers. 

A mobile App provides your potential customers with the convenience to quickly avail of your products or services with a couple of clicks. Using a smartphone app, you can reach out to a broader demographic of customers throughout the world at a minimal cost. 

Build a Brand Image

Marketing these days has become an indispensable aspect of every business to communicate and promote the company across multiple demographics. To build your robust brand, you not only have to provide quality services, but also need a strong presence in the market. Your prospective customers must-see your company has a go-to option for their specific requirements. And, a well-designed mobile App by a competent Android application development services company provides that sense of presence, on the fingertips of your potential customers. 

This ultimately supports your business to propagate an image of accessibility and availability, contributing to strengthening your brand image in the market. 

Obtain Customer Insights

We all know how baffling it is to know your prospective customer's behavior, getting feedback, or sketching out their persona. All these activities are tedious and time-consuming, and companies end up spending a significant segment of their market budget to this. On the other hand, a mobile App does the job effortlessly; it obtains feedback regularly. The App provides great customer insights such as the App's search patterns, based on which products can be recommended.  

Personalized Content

Whether you are an eCommerce business or a consumer service provider, personal content drives sales. A smartphone application is an excellent way to create personalized content to keep your customers intact for a long time. 

As a brand, you can create content based on a myriad of factors, which spans from data of users, preference to the location. The mobile applications can easily collect user-specific preferences, which eventually help in curating a tailor-made customer experience. 

Better Customer Support

Prompt answers to their every query and inquiry are what every customer in today's thickly-competitive consumer world expects from your company. Over the websites and customer support team, it seems like the customers have to make all the efforts to reach out to you, and are often delayed. This delay can be cut short with a dedicated business App, which connects the customer to one of the customer support executives.

Further, based on the most frequently asked questions, an automated chatbot can be added to the mobile App to resolve your prospective clients' queries right away. However, chatbots are complex features that require the expertise and practical industry experience of mobile app development service firms. So, it is advisable to pay heed to the professional App developers you are selecting to build a great App for your business that delivers amazing user experience to your customers. 

Better User-Experiences 

With each passing fiscal year, the user experiences are changing. In 2020, businesses just cannot stick to the traditional thumb rules for delivering a kind of experience their prospective customers find engaging & appealing. These experiences have transitioned over the past decade. Enriching customer experience is all about how easy and convenient your potential customers find it is to access your services, and how efficiently their requirements are met. A dedicated business mobile application can easily be streamlined to provide better user-experience than other mediums like websites or even physical stores. 

A Direct Marketing channel

A business App wears multiple hats, and one of them is a digital marketing channel. With your business App in your customer's smartphone, you can retain them by providing special deals and discounts. You can recognize your existing customers by starting a brand loyalty program, which includes giving away exclusive offers to repeat customers. This will help you cultivate the loyalty of your customers.


A mobile App won't ensure your business's survival and progress in the highly competitive digital world, but will certainly improve the odds of achieving that. So, for that, you need to hire a trustworthy mobile app development company with a qualified panel of App programmers to design & develop an App that only improves your brand presence and lets you better connect with your prospective audience. You need to put in a lot of research work that involves browsing through several development companies' websites to personally interview one of the candidates to pick the right one that can add value to your business.

Add comment