The immense range of modern technology and innovations has completely revolutionized the business world. In this consistent growth and competition in the market, every business or company has the website and all are providing their best in the hope of competing with their rival companies.
There are numerous perspectives to consider with regards to making and keeping up a site.
1 Write high quality content
2 User-friendly design
3 Use of better web hosting services to improve performance
4 Embrace SEO to the fullest
Let us discuss some common Website Issues:
1 Not clear about the targeted audience
2 Pages are so destructive and clustered
3 Right Audience for the services are not attracted
4 Not enough information about your services
5 Page loading speed for desktop and mobile is too slow
6 Outdated contact details
7 Website navigation is complicated and confusing.
Fixing the common issues and improve websites by following the tips:
1 Define the suitable audience:
To define the targeted audience is very crucial for getting the right traffic and this is done if your website copy itself reveals your ideal customers. You should explain all the benefits that your customer will gain after taking your services. Also you can showcase your previous results and build trust and authority and these results will sure encourage your website visitors to take action using Call to action buttons provided in the website.
2 Add additional details for attracting qualified leads:
You need to focus on attracting qualified leads by making sure to provide additional information like including some special offers, testimonials provided by past clients, case studies and many more that suits your business and put them in the front of the website page. By doing this, you can help your consumers to know more about your business and the visitors can ultimately decide to partner with you.
3 Showcase the benefits of the services in the right way:
While updating the website content, you should provide a highly informative description through which visitors find some valuable thing to read or ultimately get ready to work with you by going through the reviews given by the past clients.
4 Keep layout of website clean and understandable:
Your pages should be equipped with the easy to understand content and layout should be simple and clean. You might have seen some of the websites which are overcrowded with too many ads, pop ups, so many banners and CTAs on a single page. You must remove all these foolish stuff to avoid distraction.
5 Align visible identity of brand with web design:
You should use the exact same colors that you have placed in logo designing, business card, memos, etc in all over your website that helps your visitors to immediately connect to your brand. The use of similar colors gives your brand a great look and feel.
6 Optimization of every page on your website:
The performance of the website greatly depends upon the on page SEO which plays a crucial role in improving the traffic of the website. On page SEO includes keyword-oriented Meta tags, urls, internal links and well-optimized images with alt tags which helps in boosting page loading speed.
7 Optimize the page loading speed on all devices:
In the present era, every person wants things to be done so quickly. People usually stay into those websites who load faster. To check the website load speed, you can use a free tool i.e. Google’s Page speed Insights.
8 Website navigation to be simple:
Your website visitors and potential customers should always know exactly where they are on your website. Your main website navigation should be simple to follow. It should guide users through your website, page by page, while the secondary navigation, or the breadcrumb trail, should inform users where they are at each moment.
We at QServices Inc provide professional graphic design services in India to help build businesses establish their brand image in their prospective markets; we have a talented graphic designer with all the experience and knowledge that help you stand out in the crowd and better communicate your brand to your prospective audience.