There are enormous apps available in android and iphone’s app store which is being used by the billions of smartphone users worldwide. The progress of designing the apps in different fields is continually going on.
If you are a developer and trying to get your app to be noticed and want to stand out among the competitors and to rank well in an app store searches, it requires strong App store optimization strategies to be used for both google play and iOS app store.
Before knowing the ASO Strategies, first of all, let’s get some introduction about App Store Optimization.
What is ASO?
With Search Engine Optimization, Internet marketers get rank the websites or the businesses on the top pages of Google search results. Just same as that, app developers must make use of App Store optimization techniques and strategies to get rank their apps on the top results. This optimization is known as app store SEO. There are some true algorithms for ranking available for SEO but unfortunately it is missed in case of app store optimization and can change regularly. If proper app store optimization of your apps could be done in the proper way, your app could be seen by number of people and receive more downloads.
To improve the App Store Optimization to both Google Play and iOS App Store, follow these steps mentioned below:
Use of strong and relevant Title:
A good title not only reveals what exactly your app does to the prospective users but also helps in improving the ranking of the app. The title should include main keyword that perfectly matches with your type of business.
Apple App Store provides you 255 characters for your title and Google Play store gives you only 30 characters. So in apple app store, you are able to write the unique, descriptive and keyword rich title that will surely help your app to rank high. In fact, it is possible to add the subtitle with a relevant keyword along with the title and help you to establish market share as well.
On the other hand, titles are handled a bit differently in the Google play store. Title should be concised due to less characters availability. So the keywords will be covered in the description part in case of Google play store.
MobileDevHQ and The Tool are a couple of App Store Optimization tools that’ll help find the best App Store keywords for your app. Take a look on the top competitor App and choose out the best keywords that the people are searching out the most and place them in your list. App Store Optimization tool “Sensor Tower” will help you in evaluating the best keywords.
Describe Your App Well.
The page within the app store and the app description is the integral part of app store optimization strategies. The app Description should include the content as same like the website landing page. Your app description should provide the answers to below mentioned questions to the users:
What does your app do?
What problem does it solve?
How will it make the buyer’s life easier?
Why is it worth the price?
Intelligent Use of Keywords
Keywords are the important factor in ASO like in SEO. Like the app title usage, The handling of keywords get differs from google play store to iOS app store. Keywords are to be used very wisely in case of iOS app store as it gives only 100 characters limit for all the keywords whereas Google play store has no specific keyword field but provides you the app description searchable and have 4000 characters to work with.
Note: Keyword Stuffing will result in app penalized. So be careful not to overdo the use of keywords in the description.
Use High Quality Screenshots:
The look of your app store page matters a lot to decide whether to download the app or not. The decision of a user totally depend upon the appearance of your app page. The perfectly described app and high quality app store screenshots are the influential factors to convince someone to download it. The screenshots include the most engaging parts of your app and should be placed step wise. There are a number of tools available to help you create app screenshots that look great, such as Figma, MockUPhone, and AppLaunchpad.
Pick the Right Category:
Picking up the correct category not only help the users who are probing app via category but it will help your app to rank high. If in case a condition arrives that your app is acceptable in more than one categories, then in such conditions, you have to choose the category with lowest competitions and lower number of estimated app worth. A wrong categorized app will lead your app to trouble and Apple provides the rejection stamp and in Google play, users can report violations for review. In both the cases, App can be penalized and de-rank.
Add an App Preview Video:
Half of the internet audience watch videos online over the smartphones instead of laptops and desktops. The noticeable part is that people used to view the video on auto play with muted audio. So video should contain the text overlays to explain the pertinent features of your app. iOS app store allows you to upload 30 seconds long video to showcase the benefit of your app.
Embolden Positive Reviews:
The great user experience creates a huge impact on app store optimization. If a user is happy to have your app in his smartphone and keep using it in daily routine, will surely provide the glowing review over the app store page.
Another methods to get the app store reviews:
Encourage users through word of mouth to leave positive review about your app.
Sending Push notification to encourage user to review your App. (with prior permission)
Pop up notification asking to leave the review about the app
Focus on Icon Design:
The app icon is the first visual impression and is a crucial part of app store optimization. It is same as judging a book by its cover but its true! So it is mandatory to choose the icon carefully. In fact more than one icon variants should be tested before launch. App icons should be engaging, eye-catchy and clearly depicts your app category and also should be unique from competitors.
Use App Store Analytics:
The performance of web page marketing is done with the help of Google Analytics. Same as that, there are number of app store analytics tools to analyse and measure the performance of mobile marketing strategy.
Some of the app store analytics tools are named:
These tools will provide you useful data related to your app with which you are able to improve ranking of your app and also show what wrong parameters that you are using and de-ranking your app.
After some weeks, if your app is not ranking well, change out some parameters that impacts your app improvements. But change the parameters one at a time and wait for a week and then check if there’s any impact over the ranking and then change another. It will give you an idea about what initial problem is and you will not repeat the same mistake over again.
If you will follow these steps, you stand a good chance of improving the ASO of your app and standing out among the millions of apps on both of the major app stores.